SFPL being the pioneer in the poultry industry in united Andhra Pradesh with its brand, “Sneha Fresh Chicken” being available for more than three decades and it possesses clearly defined market leadership.
“Sneha Fresh Chicken” has wider reach in southern and central parts of India. The brand has strong recall and considerable brand equity in the market. The clearly demarcated unique selling proposition is “Taste and tenderness with high protein content”. The brand is marked by higher percentage of yield making the business proposition more profitable to the channel partners.
Given the requirement of the hospitality industry, SFPL set up a chicken processing plant at Rajabolaram, Fathenagar, Amberpet and Gachibowli in the vicinity of Hyderabad. The facilities enable the company to service the customer needs in a customized manner. Specially designed air conditioned vehicles are pressed into service to effectively transport required quantities.
SFPL had set up a processing plant for frozen chicken for meeting demands from various corners of India. The product is blast frozen at -40 ̊C in Blast freezer. Sneha Frozen chicken is certified by HACCP and HALAL and is available in 1kg and 500gms packs. SFPL operates 17 specially designed reefer vans for the distribution of processed chicken.